to indulge for a moment on the past decade, and just sit back to think of the so called extraordinary superpower that flashes ahead in front of us, it has come to me that, in reality, it is not so extraordinary as what some say.. some also say that it is extraordinarily scary, some even simplify it as a trend, but well, to really look into it, i doubt that it is, as us humans have had that urge to communicate and create communications since the dawn of time… so, is it really extraordinary?

is it extraordinary to have a culture wanting to breath out words? to some, it is…

or is it extraordinary to have a child speak words out in 1st crying breaths from birth?

is it not a fact that we tend to ignore words of wisdom when they are bluntly in front of us tapping our mind to wake up?

is it not a fact that we as humans have the blissful energy to confuse words that are intended to be directed at us, with words that we place as for a them?

is it really extraordinary to be a single with unique thoughts that are in need to burst out?

i do not think so!

so, is it really a superpower of extra ordinary breaths that are in need to speak out?

you can answer it, as to me, is it reality!

[youtube=http://www.youtube.com/watch?v=DoHAL5ItmR0&sns=em]

Advertising Agency: RKCR Y&R, UK
 Creative Director: Damon Collins
 Copywriter: Steve Moss
 Art Director: Jolyon Finch
 Planner: Emily James
 Business Director: Jo Bacon
 Account Director: Anita O’Shea
 Agency Producer: Claudio Gorini
 Production Company: Partizan
 Director: Matthias Hoene
 Editor: Joe Randell Cutler
 Producer: Miranda Johnstone
 Post-production: Prime Focus London
 Audio post-production: Sam Robinson @ Factory
 Music: Philip Glass. Mad Rush - solo piano version