mirror mirror on the wall

who is the brutest of them all

is it us that trigger it from childhood, or is it the child’s mirror triggering it all…


I wonder how’s it to be when thinking of the furthest memory of being a single “me”, is it the surroundings that pushed those memories to limits that brought in the new “me” in you or is it you that brought it without a thought or any memory to become the being you are…

It’s that single drive in life that triggers the right to be who you are… And it’s that single drive that makes you who you are… But then again when thinking of it, it’s that single drive that also triggers who you shouldn’t be what you truly are to lives and your life..

It’s what it is
It is a single split second decision to become what you are…

It’s a decision to become what you make lives what they are to be…

[youtube=http://www.youtube.com/watch?v=DAYLh09JxJE]

Advertising Agency: BBH, UK
Creatives: Mel Lynch, Rory Hall
Creative Director: Nick Gill
Producer: Davud Karbassioun
Assistant Producer: Zak Razvi
Team Manager: Charlotte Bowden
Strategic Business Lead: Helen James
Strategy Director: John Harrison
Production Company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
DoP: Theo Garland
Post Production: The Mill
Editor / Editing House: Work Post
Sound: Wave
Photographer: Mark Stenning